should do:
  generate image thumbnails
    requires generating file names & paths
  include a tarball of an example workdir (site) because right now folks have no direction on how to include things w/o reading the docs for HTML::Template
    also document THAT
  
won't do:
  automate uploads. this is intended to be one part of a deployment toolchain. perhaps try: `rsync -avp out/* file.host.tld:/htdocs`

